︎Selected Work
︎PYNRS
Ever seen an apprael brand backing a social purpose? I worked on designs for PYNRS Apparel Inc, a Boston based performance streetwear brand promoting diversity and community inclusion through running culture. Most of these were social media campaigns and experimental designs for press.︎Art Direction: Mario Alcantara Monterio
︎Design and Illustration: Daniella Uche-Oji
︎ Motion: Matt Fowler
︎Design and Illustration: Daniella Uche-Oji
︎ Motion: Matt Fowler
PYNRS, 2021
︎ESPN
I created the official key art for "I RUN WITH MAUD" ; A documentary on ESPN about Ahmaud Arbery who was killed on February 23rd, 2020 during a racially-motivated hate crime while jogging in Satilla Shores a neighborhood near Brunswick in Glynn County, Georgia. This documentary aided the prosecution of Travis McMichael and his father, Gregory McMichael who committed this crime. I created five versions with different themes;
︎Brutality in the south
︎Life Cut Short
︎The rough edges
︎Gone Forever
︎The full story
To get more insight on the process that went into creating this piece read the design thesis.
︎Art Direction: Daniella Uche-Oji
︎Design : Daniella Uche-Oji
︎Producer: Sarah M. Kazadi
︎Brutality in the south
︎Life Cut Short
︎The rough edges
︎Gone Forever
︎The full story
To get more insight on the process that went into creating this piece read the design thesis.
︎Art Direction: Daniella Uche-Oji
︎Design : Daniella Uche-Oji
︎Producer: Sarah M. Kazadi
︎VISAGE PAS DE
For this design I explored artistes who hide their faces or use mascots to represent themselves regularly or even for a moment. Most of them did this as a creative concept, to add some mystery/ ambiguity to their brand. The four artists I focused on for this were;
︎Daft Punk ︎Lagbaja ︎Frank Ocean ︎Marshmellow
Nothing special to see here just another opportunity to play with illustrations and speak french.
︎Art Direction: Daniella Uche-Oji
︎Design : Daniella Uche-Oji
︎Daft Punk ︎Lagbaja ︎Frank Ocean ︎Marshmellow
Nothing special to see here just another opportunity to play with illustrations and speak french.
︎Art Direction: Daniella Uche-Oji
︎Design : Daniella Uche-Oji
Visage Pas De, 2020
︎WHAT’S THE CULTURE?
Partnered with goodfaces to create this editorial design. What’s culture? I asked myself this question because mentally tryig to trace back the essence of the Afro cultue.Then highlighting Juneteenth was the first thought that came to mind. This is a part of black culture I didn’t know much about until I moved to the US. Juneteenth was declared a federal holiday, long overdue but either way, I am glad!
︎Art Direction: Daniella Uche-Oji
︎Design : Daniella Uche-Oji
︎Photography: GoodFaces
︎Art Direction: Daniella Uche-Oji
︎Design : Daniella Uche-Oji
︎Photography: GoodFaces
Culture, 2021
︎COLOR X STUDIO
Created for colors x studio. A German music performance platform that aims at introducing and showcasing emerging artist talent in the form of videos with minimalist aesthetics.
︎Art Direction: Daniella Uche-Oji
︎Design : Daniella Uche-Oji
︎Photography: Colors
︎Art Direction: Daniella Uche-Oji
︎Design : Daniella Uche-Oji
︎Photography: Colors
Colors, 2022
︎ADILETTE
Created for colors x studio. A German music performance platform that aims at introducing and showcasing emerging artist talent in the form of videos with minimalist aesthetics.
︎Art Direction: Little Bernadette
︎Design : Daniella Uche-Oji
︎Photography: Adidas
︎Project Management : Anaya Adrian
︎Art Direction: Little Bernadette
︎Design : Daniella Uche-Oji
︎Photography: Adidas
︎Project Management : Anaya Adrian
Adilette, 2022
︎ACLU SERIES
Funny story. In the year 2020, I submitted this design you see on the right for the Aclu’s artist collective gallery on Systemic Equality. A year later, they hired me to create the same style of graphic for a four part black history month series. The four topics were; The Brown Versus Board of education decision, Black Justice in the Jim Crow Era, Driving while black & a tribute to Pauli Murray
︎Art Direction: Daniella Uche-Oji
︎Design : Daniella Uche-Oji
︎Photography: ACLU, Stock
︎Art Direction: Daniella Uche-Oji
︎Design : Daniella Uche-Oji
︎Photography: ACLU, Stock
︎50TH STANNIVERSARY
Created for colors x studio. A German music performance platform that aims at introducing and showcasing emerging artist talent in the form of videos with minimalist aesthetics.
︎Art Direction: Little Bernadette
︎Design : Daniella Uche-Oji
︎Photography: Adidas
︎Project Management : Anaya Adrian
︎Art Direction: Little Bernadette
︎Design : Daniella Uche-Oji
︎Photography: Adidas
︎Project Management : Anaya Adrian
Stanniversary, 2023
︎PROJECT BIG MOOD
One of the coolest projects I have worked on at Adidas✌️️Featuring Nicole Bates and Armon-ra St. Brown.
︎Art Direction: Sias Colin
︎Design : Daniella Uche-Oji
︎Photography: Adidas
︎Project Management : Anaya Adrian
︎Art Direction: Sias Colin
︎Design : Daniella Uche-Oji
︎Photography: Adidas
︎Project Management : Anaya Adrian
Bigmood, 2022
︎ANTI + HERO MAGAZINE
Design for Anti +Hero
︎Art Direction: June Beltz
︎Design : Daniella Uche-Oji
︎Photography: Anti-Hero
︎Project Management : Michelle Armora
︎Art Direction: June Beltz
︎Design : Daniella Uche-Oji
︎Photography: Anti-Hero
︎Project Management : Michelle Armora
Anti + Hero, 2020
︎MTV BASE RNB NATION
For MTV. They needed some assets to promote RNB nation. These were mainly used for social media posts and advertising.
︎Art Direction: Daniella Uche-Oji
︎Design : Daniella Uche-Oji
︎Photography: MTV
︎Project Management : Sergio Damon
︎Art Direction: Daniella Uche-Oji
︎Design : Daniella Uche-Oji
︎Photography: MTV
︎Project Management : Sergio Damon
MTV, 2020
︎ADICOLOR NOVEMBER REFRESH
Adidas’ adicolor November Refresh. This was all designed for digital and displayed on all adidas’ digital platforms.
︎Art Direction: Bernadette Little
︎Design : Daniella Uche-Oji
︎Photography: Adidas
︎Project Management : Ananya Adrian
︎Art Direction: Bernadette Little
︎Design : Daniella Uche-Oji
︎Photography: Adidas
︎Project Management : Ananya Adrian
Adicolor, 2022
︎CANELO X DAZN
Created for Dazn x Canelo. Created the blue “Canelo” version but the other more minimalist version was chosen. All this was created for digital and social media.
︎Art Direction: Daniella Uche-Oji
︎Design : Daniella Uche-Oji
︎Photography: Canelo
︎Project Management : Notables: Harry Golden
︎Art Direction: Daniella Uche-Oji
︎Design : Daniella Uche-Oji
︎Photography: Canelo
︎Project Management : Notables: Harry Golden